"If you're just operating by habit, then you're not really living…Every action of ours should be a prayer—a sacrament in the world." - My Dinner with Andre (1981)
Video Production
"No good movie is too long and no bad movie is short enough."
-Roger Ebert
I have produced videos in a variety of settings that range from simply informing the audience of an exhibit to marketing a product or service to increase sales and awareness for an organization. Below are a sample of professional videos in private and non-profit organizations, along with academic projects.
Local Chick-fil-A Peach Promo
Produced and edited by: Justin Hartsell
(Made for The Pinnacle Chick-fil-A)
​
Brief description: Every summer, Chick-fil-A rolls out a seasonal Peach Milkshake. In Summer of 2023, they also did limited time offering of White Peach flavoring to beverages. I created this video to highlight the product at our store.
The Pinnacle Chick-fil-A Celebrating 8 Years in Business
Produced and edited by: Justin Hartsell
(Made for The Pinnacle Chick-fil-A)
​
Brief description: I wanted to highlight the impact our Chick-fil-A had made on the community over the past eight years. That entailed both my own knowledge and researching our past social media content to find photos and moments to highlight.
Kingsport Chamber Manufacturing Mini-Series: Eastman
Produced and edited by: Justin Hartsell*
*due to confidential and propriety nature of operations, Eastman provided corporate-approved videography for B-roll
(Made for Kingsport Chamber of Commerce)
​
Brief description: One of my supervisors and I created a new mini-series for the Kingsport Chamber's Workforce Development program that highlighted regional manufacturers to increase awareness for students to consider staying local and realize professional opportunities awaiting them in manufacturing in the Tri-Cities area (Tennessee). This is one we made for Eastman—a global chemical and manufacturing company headquartered out of Kingsport, Tenn.
Kingsport Chamber Manufacturing Mini-Series: Bell
Produced and edited by: Justin Hartsell
*unlike the Eastman video above, I captured the entire B-roll for this spotlight in addition to filming the interview itself
(Made for Kingsport Chamber of Commerce)
​
Brief description: One of my supervisors and I created a new mini-series for the Kingsport Chamber's Workforce Development program that highlighted regional manufacturers to increase awareness for students to consider staying local and realize professional opportunities awaiting them in manufacturing in the Tri-Cities area (Tennessee). This is one we made for Bell—a helicopter manufacturing plant that includes private, commercial, rescue, military and NYPD helicopters.
Student Projects (classroom & work study assignments)
Chair of Art Dept. Discussing Dorothy Gillespie's Loaned Installment
Written by: Dirk Moore, Executive Director of the McGlothlin Center for the Arts, and Justin Hartsell
Filmed and edited by: Justin Hartsell
Starring: Charles Goolsby, E&H Art Professor
(Made for school's marketing office)
​
Brief description: Artist Dorothy Gillespie had this piece installed at the Rockefeller Center for a period of time. It was being loaned to Emory & Henry College for a few months. I interviewed the chair of the Art Department to highlight this significant installment in the lobby of the McGlothlin Center for the Arts.
"Quartet for the End of Time" Promo
Written by: Dirk Moore, Executive Director of the McGlothlin Center for the Arts
Filmed and edited by: Justin Hartsell
Starring: Dr. Lisa Withers, E&H Music Professor
(Made for school's marketing office)
​
Brief description: Dr. Lisa Withers, chair of the Music Department, being interviewed for a performance she was leading, called "Quartet for the End of Time," written by a composer who had synesthesia—seeing colors when listening to or performing musical pieces.
Art Exhibit Spotlight (class project)
Written by: Dirk Moore and Justin Hartsell
Filmed and edited by: Justin Hartsell
Starring: Ellen Hicks
(Made for class project and used b school's marketing office)
​
Brief description: This was a promotional video project for my Video Production course. I chose to spotlight a traveling art piece and interview a student in the Art Department to discuss the significance of the piece—especially as it relatied to women representation.
Promotional Ad (student project)
Written, filmed and edited by: Justin Hartsell
Starring: Justin Hartsell
(Part of final project for class)
​
Brief description: Final project for Video Production course requiring a promotional ad. I chose to focus on Emory & Henry College's Memorial Chapel.
Feature Story (class project)
Written, filmed and edited by: Justin Hartsell
Starring: Justin Hartsell, Sam Mungai and Jeffrey Cowart
(Made for class project)
​
Brief description: Feature story assignment for Video Production course. I chose 90.7 WEHC as the topic.
Nat Sound Video & Interview (class project)
Written and filmed by: Brent Treash, E&H Mass Communications Instructor
Edited by: Justin Hartsell
Starring: Chris Poff, Owner of Chris Custom Woodworks
(Made for class project)
​
Brief description: This project was unique because our instructor conducted an interview over the summer and gathered about 20+ minutes of interviewing, cut shots and nat sounds. It was then up to us as students to decide what way we wanted the story to go because several different topics were covered during the interview that tied into the art of woodworking and Poff's overall personall life of what this means to him. Thus, we were challenged to cut down 20+ minutes of material to approximately 1.5–2.5 minutes for a news story. I chose to focus more on the personal side of what woodworking does for Poff. This is the final product of my project.